Truity Fruity brand is a modern and vibrant twist on the iconic 1950s Australian culture. The brand uses a visual language that is both contemporary and nostalgic of this era. Our graphic proposal revolves around an extensive typographic and symbolic language.
This removal of ego allows their clients to feel heard and respected, allowing for creativity to flourish.
Designed in the style of the original Dingbats, these symbols allow for a variety of compositions, forming a simple and powerful graphic backbone.